Who We Are
WhatWeCherish is a collaborative network of passionate women who are recognised leaders within our fields. Our team comprises creatives, communications specialists, marketers, buyers and legal professionals. We are a virtual marketplace, based on sustainable business practices, offering a curated selection of luxury accessories, décor and self-care products crafted around Africa. We love the products we support and the ideas we cherish reflect our unwavering pursuit of a happier and more sustainable future for all. We champion African design to take up its rightful space in the global creative economy. This is our stage. The brands are the artists and, together, we weave new stories and paint new pictures through a focused curation of what luxury looks and feels – from an African perspective.